Best of the Best Business Books for the Ages

Best of the Best Business Books for the AgesBest of the Best Business Books for the AgesBest of the Best Business Books for the AgesIn my lifetime Ive read over 500 books. Recently I put togetherbei a list of 110 recommended books that I called Business Books for the Ages. You can see this list, which represents 20 percent of all the books Ive read, on my Web site.I then decided to narrow that to the ten books that I felt were the most important business books for readers to dig into. Now that welches an even more challenging assignment. It represented less than two percent of all the books Ive read. I decided to choose ten topics (okay, actually fourteen), select one book for each topic and then provide a brief explanation as to why I selected it. Here goesThe Ten (okay, fourteen) Most Important Business Books for the AgesProductivityLess is More by Jason Jennings. Jason is the master at finding companies that are truly productive, narrowing his list to the absolute best of the best and then immersing himself into researching what makes those companies truly extraordinary in the area of productivity. I think you will find this book to be of tremendous practical value.PerseveranceWalt Disney by Neal Gabler. Since I believe that perseverance is of utmost importance in creating a great business and a great career, I found this book to be amazing. Disneys creative mind was a big part of his success, but a bigger part was his absolute willingness to persevere no matter what obstacles he faced. Stubborn, yes legendary performance, double yes.Overcoming ObstaclesPersonal History by Katherine Graham. Greatness is also derived through overcoming massive obstacles. When she was 46, Katherine Grahams husband, Phil, committed suicide. Suddenly she was the publisher of theWashington Post with exactly zero experience in any aspect of publishing a newspaper. Through exceptional courage and tenacity she vaulted the paper onto the national stage and became one of the most powe rful women in the world.PrecisionBorn Standing Up by Steve Martin. This is the extraordinary story of the eighteen years that Steve Martin invested to go from being a comic newbie to the most popular stand-up comic in history. My favorite quote in the book is from E.E. Cummings who wrote, I am abnormally fond of that precision which creates movement. It is this pursuit of precision that generates extraordinary business results in every industry.MarketingPositioning by Al Ries and Jack Trout. The brilliance of this book is in its simplicity. Ries and Trout explain that every buyer carries categories around in his or her head, and that for every category there is always a ranking of the products or services within that buyers head. The key is to have the first or second position in the minds of buyers for the category you want to be known for.PurposeInside Steves Brain by Leander Kahney. This is a remarkably useful insight into the management approach of Steve Jobs, who guided Apple t o fundamentally change three industries computers, music and cell phones. I found it to be extremely helpful in multiple areas.EconomicsThe Age of Turbulence by Alan Greenspan. Greenspan does a spectacular job of explaining the impact of emotions, particularly exuberance and fear, on the economy and financial decisions. From this book, I learned the psychology of results and the importance of staying logical with results and not getting emotional.InvestingThe Snowball by Alice Schroeder. Extraordinary in its detail, this book provides the reader with a deep understanding of Buffetts approach to investing, which he cultivated over a period of more than sixty years. Its quite long, but it moves very fast and you will walk away with powerful and practical insights on what types of organizations to invest your time and money into.TeamworkTeam of Rivals by Doris Kearns Goodwin. Goodwin is a gifted writer, and this is her greatest book. It is a magnificent example of how completely differ ent types of members can make for an exceptionally powerful team. One of Abraham Lincolns greatest contributions to America was his willingness to assemble the best team he could and constantly work to make it better.ConsultingGetting Started in Consulting by Alan Weiss. In times of great economic change, many successful executives decide to start their own consulting practices. They find purpose in leveraging their knowledge and experience in ways that can help other people achieve their desired business outcomes. Alan Weiss is the world-wide guru on how to make this happen, and this is his finest book, which should be renamed, What to Do From the Day You Start Your Consulting Business to the Day You Retire.GlobalizationThe World is Flat by Thomas Friedman. Not only is Friedman a compelling writer, but his travels and ongoing diary make the concept of globalization real and accessible. This book is a masterpiece in explaining how interconnected the world of products, services and p roducers really are.ManagementThe Effective Executive by Peter printer. This is Druckers shortest and finest book. Chapters two and four are particularly useful in explaining how leveraging strengths and optimizing priority management can generate extraordinary results.StrategyOnly the Paranoid Survive by Andy Grove. Perhaps Groves greatest contribution to business was his explanation of strategic inflection points and how they provide extraordinary opportunities for strategic growth. Times of great systemic change, like the era were living in now, provide great opportunities to step back and find better approaches to the marketplace.InspirationThe Greatest Miracle in the World by Og Mandino. This is the shortest book on my list, but it was critically helpful to me during two key transitions in my career.I hope you find this list to be of as much value for you as it was for me.

How to Source and Interview Retail Sales Representatives

How to Source and Interview Retail Sales RepresentativesHow to Source and Interview Retail Sales RepresentativesHow to Source and Interview Retail Sales Representatives CleaverRetail abverkauf representativesexpect to be trained in the details of your company. But ultimately, they are primarily interested in what the service or product can do for customers and where their success may lead within your company.To successfully source retail sales representatives, keep in mind that youre looking for people who like selling and people who like peoplenot people who are already technical experts in the product.Sourcing Retail Sales RepresentativeFocus on individuals who have transferrable experience and soft skills (such as an ability to communicate and engage customers.) Sources to tap might includeHospitality industry veteransTeachersMidlife career-shiftersRecruiting TipIf someone has worked in hospitality, if they have spent three years or more at one hospitality employer, preferably a m idmarket or upmarket hotel or restaurant, they already understand that the general public expects a lot, says Peter Radizeski, president of Rad-Info , Inc., a Tampa-based sales consultant who specializes in telecommunications and technology sales.In hospitality, upselling is important. You get to know how to read people. That translates well to service sales, where much of the profit is in add-ons.What to Cover in InterviewsAsk the candidate bewerberinterview questionsthat reveal their ability to work well with others, as well as their customer serviceawarenessHow the candidate handles conflict with co-workersHow the candidate handles demanding customersAsk the candidate to explain a function or benefit to you as though you were a customerRecruiting TipLook for them to carry you through the interview as though you were a sale, says Radizeski. At some point they have to ask for the job. In sales, if theyre not always closing, they cant do the job. If he thinks its a good opportunity, hell ask for the job. If he doesnt ask for the job, how will he make the sale?Recruit to Retain your Retail Sales RepsCustomers are motivated by whats new and different. So are retail sales reps.Potential retail sales rep career advancement may includeStore managerSales coach or sales trainerBusiness to business sales, if the employee can adapt to a longer sales cycle, process and payoffRelated jobs includeMarketing hilfestellung staffSupplier or vendor account managerRecruiting Tip Candidates want to envision where their success can take them. Industry tools such as NACTELs VividFuture career map makes for great follow-up.More ResourcesHow to Hire a Retail Sales Representative Job SkillsRetail Salesperson Sample Job DescriptionHow to Hire Top Sales PeopleRetail Store Manager Sample Job Description

What to Do When Youre Jealous of Someones Job

What to Do When Youre Jealous of Someones JobWhat to Do When Youre Jealous of Someones JobNo matter how frequently or infrequently you find yourself feeling jealous of someone else, it always feels awful. Whether youre struggling to keep up or simply maintaining status quo, feeling like someone else is experiencing success after success whether earned or not can be aggravating, and soon enough you start to question your career, your degree and even your coffee order. This phenomenon has a name, and its The Grass is Always Greener Syndrome. Its the sense that no matter what youre doing, its not quite enough, and if only you had so-and-sos title or whats-her-faces salary things would be better.Unfortunately, jealousy in your career ruins mora than just your day. If indulged too often, it can lead you to make decisions based on someone elses judgement rather than your ownor even close you off to relationshipsthat might be mutually beneficial.Whether youre fighting a jealous moment for the first time or you find yourself constantly beset with everyone elses green grass, heres what to do when you dont want to be jealous anymorePractice gratitude Humans are wired to be the negative as a survival mechanism. If you dont actively look for the positives in your life, you can quickly lose track of all you do have. And if you focus exclusively on everything that you want then you eventually cultivate an attitude of entitlement without considering whats already working in your favor. Gratitude, on the other hand, can help you binnensee whats workingand balance it against what appears to not be working. Start a gratitude habitthat forces you to consider what you have going for you in every phase of your career, such as keeping a small gratitude journal at your desk or recording what youre grateful for on your calendar every day. Determine whether or not its a real desire Sometimes were jealous because we see something we are truly lacking in our lives, and that means its t ime for a change. Sometimes, however, were jealous because we simply arent tending our own garden. Take a closer look at whats causing you to think the grass is greener somewhere else. Would you truly be happier with different responsibilities or in a different job? Or are you jealous of the persons perceived happiness, not their position? If its the former, you know its time to make a change. If its the latter, youll want to focus on your emotional intelligence and whats going on in your personal life that might encourage these feelings.Make a plan to change or let it goIve fallen prey to this error in judgement too many times to count Ill let something I want fester in my dreams, but I dont actually make any plans to achieve it. Its like getting a flash of jealousy every time someone writes and posts a new article in your LinkedIn feed (who are they to share their opinion, right?) but then not unfollowing them or making a plan to post your own article. Either youre willing to com mit to the change that the jealousy brings, or you must let yourself let it go. You cant want to earn your PMPin project management but never take the course. You cant crave a college degree and never make a plan to save money or carve out the time for it. You must use your jealousy as a catalyst for making your own grass greener or as an opportunity to let go. Use tools as a part of your planIf youve decided that your jealousy means its time for change, keep in mind that making a plan doesnt have to call for a huge life renovation. Making progress can be as simple as schauplatz up an alert for new positions on Simply Hiredso that youre notified when the opportunity comes up instead of having to seek it out yourself. Look into tools that can help you automate and track the changes you want to implement. Dont settle for watching others tend to their career garden. Make the grass on your side greener by practicing these tips and making small changes to help you achieve your goals.

Healthcare Jobs for College Grads

Healthcare Jobs for College GradsHealthcare Jobs for College GradsTheres a danger in discussing best jobs for college graduates or any other segment of the workforce because so much of what makes a job good or bad depends on the individual who holds it. Finding the right job for you is as much about fit as it is about the occupational outlook, median pay, or potential for growth. The best job in the world wont make you happy if its a bad fit for your interests. That said, most of us have to earn a living, so it makes sense to consider the future when picking any career. In addition to feeding your heart and spirit, your job needs to help you keep the lights on and the rent paid. In that sense, some jobs are obviously much better than others. The healthcare industry has seen tremendous growth over the past few years, even when other sectors were suffering from the effects of the recession. If you want a high-paying, fast-growing job that makes a real difference in the world, you cant do better than healthcare jobs. The good news is that not every healthcare job requires extensive training undergone by doctors. If youre interested in medicine and willing to invest some time and money in education but dont feel like spending the next 10-plus years in school one of unterstellung career paths might be perfect for you. Best Healthcare Jobs for College Grads Escalating and unsustainable healthcare costs suggest that professionals who can deliver cost-effective solutions to patients will be in high demand. Hospitals and medical practices are relying more and more on Physician Assistants (PA) and Nurse Practitioners (NP) to handle relatively routine diagnostic and treatment regimens. Preparation costs for these professions are much more reasonable than for medical school and PAs/NPs can complete their programs in much less time with far less debt than medical students. Malpractice insurance for NPs and PAs is much lower than the rates for doctors given the level o f supervision that they usually receive. zentralwert salaries hover around $90,000. Students need to have a reasonably high aptitude for science/math and a solid academic record to gain access to programs and successfully complete the curriculum. NPs and PAs must also be patient, empathetic, skilled communicators with strong analytical and problem-solving skills. Physical Therapists (PT) are also in great demand especially given demographic trends with an aging population. PTs must understand the mechanics of the human body so that they can safely and effectively intervene to help patients recover physical capacities. PTs must have a sensitivity to the needs of injured patients and be able to cope with the complaints of clients who are in pain. PTs often must push patients through uncomfortable exercises to help them regain functionality. Strong analytical abilities, competence in anatomy and physics as well as a willingness to keep up with emerging treatment modalities are requirem ents. A high GPA is required for admission to graduate programs. Most newly trained PTs now complete clinical doctorate programs, which take three years to complete. PTs earn median annual salaries of around $85,000. Physical Therapy Assistants (PTA) support the efforts of PTs. PTAs complete a two-year associates degree and earn median salaries of around $45,000. Audiologists will be in high demand especially since large numbers of aging boomers will experience hearing loss. Audiologists assess hearing proficiency, treat hearing and balance problems, develop plans to prevent hearing loss and dispense hearing aids as well as other assistive technology. Individuals planning to enter this field must complete a doctoral degree which normally takes four years. They should have a strong science background, relate well to those who are hearing impaired, have excellent analytical and problem-solving abilities. It helps to be entrepreneurial since many Audiologists set up a private practice. Median salaries hover around $75,000. Occupational Therapists (OT) serve those who are recovering from injury or incapacitation as well as those coping with physical or emotional disabilities which interfere with everyday living. Given the increased propensity for aging individuals to incur injuries and suffer from illnesses like strokes which diminish capacities, OTs will be in high demand in the years to come. OTs focus on helping patients to regain skills needed to function effectively in school, the workplace, home, and institutions. They make recommendations on how the environment can be adapted to accommodate the limitations that their clients face. OTs need to possess a great deal of patience, empathy, and creativity in resolving problems. A broad background in science and psychology is critical to addressing the needs of the whole patient. There are many paths to certification for OTs either at the masters or doctoral level. The median annual salary for an OT is about $82,0 00. Occupational Therapy Assistants (OTA) help OTs to rehabilitate patients. OTAs complete two-year programs and earn median annual salaries of about $56,000.

Definitions of Font to Use for Resume

Definitions of Font to Use for Resume If youre utilizing a different word processing program, the procedure is comparable. Formatting your resume can be quite difficult. Resume examples for free will help you in a detailed process on how best to compose your resume. Utilizing an easy font will guarantee your cover letter isnt difficult to read. You might need to try out two or three unique sizes to make certain your cover letter fits on a single page. After their instructions to a T is quite important. Just provide your complete document and employ the service. For instance, if you earned your degree 15 decades ago and began working in your existing career track exactly the same calendar year, you will actually raise questions regarding your age by not including your degree dates. The target of the resume is to secure you an interview with the business. Dont despair if change career resume examples appear to be not working as its very possible that youll need some expert assistance whos a specialist in the area. Developing a perfect resume for new graduate or gonna graduate student is not a simple task so get into additional information on how best to earn a college resume. For instance, if you were in charge of making an advertising campaign on Facebook, show that you had the ability to accomplish the businesss target market without needing to devote the money thats usually spent on advertising. If you are in possession of a decent amount of experience, including transferable skills you would like to target to the job, then two pages is the thing to do. There are numerous to pick from and theyre quick to edit and adapt for each work application. A complete pick for candidates with lots of experience who want to have a really good one-page resume template. The Font to Use for Resume Pitfall Too large and your CV will appear basic and unprofessional. Minimalist resume template suited to formal resumes. As always, Proper Resumes is here in ord er to offer you the hints you demand. What You Must Know About Font to Use for Resume The ideal font pairs agree with one another. Ultimately you would like to use a font thats clear, easy to read, and the right size. When you experiment with unique fonts, you will notice their size differs. Together, both fonts make an attractive combination that is suitable for all industries. There are, obviously, typefaces to prevent. Zapfina This kind of font is extremely flowery. If it comes to resume fonts, its important to comprehend which options to prevent. Some resume fonts have to be avoided whatsoever costs. Font to Use for Resume Secrets That No One Else Knows About Speaking of making a great impression, make sure you do not used colored or scented paper or graphics, unless youre asking for work in graphic design. A tiny creativity will make it a masterpiece. If youve got an eye for design and are asking for work in the arts youre able to think about using more creative re sume headings. For me, it is a fun little challenge. Font to Use for Resume Secrets That No One Else Knows About According to him, you should set a lot of them on the base of your resume. Youre likely to need to cut stuff. Therefore dont assume everyone has the very same eagle eyes you do. 1 thing a lot of people dont understand about writing resumes is you have to be certain it has all the pertinent information to assist you get hired. Today, a lot of people prefer to use resume builders as a means of quickly achievingprofessional-looking outcomes. If youre looking for how to create a college resume, then youre the appropriate location. Now that you know how resume examples can help you create an impressive resume, you will need to take time to locate a very good example for you to use. You should demonstrate the reader that youre approachable and would be happy to supply more help or information. This guide about how to write resume headingswill explain how to prevent t he most frequent pitfalls job and offer you tips on the best way to nail yourresume section headings. Dont include as much information it gets distracting. The examples that you are able to locate to use, can help you understand what specific information which you will need to be sure is on there.

Good Skills to List on a Resume Exposed

Good Skills to List on a Resume Exposed After selecting your theme, youre prepared to compose the skills section. Depending on the help of our expert sources, here are a number of broad sorts of skills your resume could include, together with unique methods to express them. Thus when writing down your job skills take some time to strategize and find out the very best approach to organize them in your resume. Outstanding people skills are a vital portion of what makes you such a standout employee whod be an asset to any company that provides you with an opportunity to shine. Therefore, if you come to an interview, the absence of Soft Skills may be one reason you werent chosen for the job. In fact, you ought to be in a standort to list one of the 2 skills. Analytical skills are the ability to assemble information, visualize and solve complex and simple difficulties with the information available. A good way to figure out the most crucial software skills for a resume is to per use the work description. What You Should Do to Find Out About Good Skills to List on a Resume Before Youre Left Behind The skills section of your resume shows employers youve got the abilities needed to be successful in the function. Wherever you opt to place your skills on your resume, be certain to tailor your list of skills to the specific job. 3 First, you should select the best skills for your resume. As stated earlier, assessing soft skills is far more difficult. Employers want to realize that you have what it requires to be successful at work. Professional skills are extremely important additionally to include on your resume. The Good Skills to List on a Resume Cover Up Your typical small business week could incorporate a number of writing activities. Also, you will likely need to prevent any jobs that ask you to devote a good deal of time using your burn out skills. Its so vital to be sure your soft skills are extremely clearly communicated in the body of the resu me. Just dont forget to double-check whether adding social media to your particular resume is suitable for the job Understanding Good Skills to List on a Resume If youre not certain which skills you would like to share, consider your prior experiences. Soft skills consist of generic skills that are relevant to a collection of disciplines. Some skills could be relevant while others arent. Listening skills are equally as critical as communication abilities.

Navy Aviation Electronics Technician Enlisted Job

Navy Aviation Electronics Technician Enlisted JobNavy Aviation Electronics Technician Enlisted JobNavy aviation electronics technicians (ATs) repair some of the most advanced electronics systems in the world. Repair jobs can range from flight deck troubleshooting of the electronic weapons system on an F-14 Tomcat aircraft to changing computer circuit cards in an air-conditioned shop. These technicians also may volunteer to fly as Naval aircrew, which performs numerous in-flight duties and operates radargert and weapon systems in turbojet, helicopter, or propeller aircraft.? Aviation electronics technicians troubleshoot and repair a number of complex electronics systems. Employing all the latest test equipment and procedures, ATs put that training to use repairing systems such as communications, navigation and infrared detection. You may also work on radar, laser and fiber optics systems, and repair digital computers and avionics systems. You cannot get the AT rating as a guaranteed j ob in your enlistment contract. Volunteers for this rating enlist in the Navy as an Aviation Sailor (AV) and are selected for either this rating or the Aviation Electrician (AE) rating upon graduation from the technical training program. Working Environment for Navy ATs Sailors in this career field will perform duties at sea and ashore around the world. At various times they could be working at a land-based aircraft squadron or onboard an aircraft carrier, either indoors or outdoors, in a shop environment or in office surroundings, and at a clean lab bench or in a garage-type situation. They work closely with others, require little supervision, and do mental and physical work of a technical nature. Training for Navy Aviation Electronics Technicians After basic training, sailors in this job will spend 51 days in the common basics electronics course at the Naval Air Station in Pensacola, Florida for A-school, which is what the Navy calls its technical school. Qualifying as a Navy Aviation Electronics Technician In reservierung to be eligible for this rating (which is how the Navy refers to its jobs), youll need a combined score of 222 on the arithmetic (AR), mathematical knowledge (MK), electronics (EL) and general science (GS) segments of the Armed Services Vocational Aptitude Battery (ASVAB) tests. You also could qualify with a combined 222 on the verbal (VE), AR, MK and mechanical comprehension (MC) portions of the ASVAB. In addition, you need to be able to qualify for a secret security clearance from the Department of Defense for this job. Youll be subject to a background check of your character and finances, and a history of drug or alcohol abuse may be disqualifying. Youll also need vision correctable to 20/20, normal color perception (no color blindness) and normal hearing .You also have to be a U.S. citizen. Sea/Shore Rotation for Navy ATs First Sea Tour 36 monthsFirst Shore Tour 36 monthsSecond Sea Tour 36 monthsSecond Shore Tour 36 mon thsThird Sea Tour 36 monthsThird Shore Tour 36 monthsFourth Sea Tour 36 monthsFourth Shore Tour 36 months

Study We all underestimate the power of a thank-you note

Study We all underestimate the power of a thank-you noteStudy We all underestimate the power of a thank-you noteAfter that great interview, we may go home and think vaguely about following up with a thank-you homilie. But then our fears get in the way. Would that be too excessive? Would they even care? we worry, psyching ourselves out from following through on the plan. But a new study published in Psychological Science finds that we underestimate the power of a thank-you message to our detriment.When Amit Kumar and Nicholas Epley of the University of Chicago recruited participants to write thank-you notes via email to someone who had positively changed their life, they found that participants underestimated the positive effect their message would have on the recipient, and overestimated howawkward the recipients would feel about the message. In reality, recipients appreciated and said they felt really happy to get these small missives of gratitude.Miscalculating the positive impact of social connections on oneself, or on others, could keep people from being prosocial enough for their own well-being, Kumar and Epley conclude. Expressing gratitude might not buy everything, but it may buy more than people seem to expect.Why you should always send a thank-you noteA simple, genuine thank-you note is a powerful act of civility, the researchers write. But we let worries about social awkwardness get in the way of doing it. Age and gender did not make a difference in whether or not you underestimated the power of gratitude. Across experiments, participants appeared overly worried that sending a thank-you note out of the blue would be unwelcome.For participants who worriedWhat will I actually write? and How articulate will I be?, they underestimated how warm and competent the recipient would see them for writing a less-than-perfect letter of gratitude.The first thoughts that may come to mind for people when deciding to express gratitude- their ability to competently art iculate their gratitude- may be an unwarranted barrier to expressing gratitude more often in everyday life, the researchers wrote.Taking the time out of your day to jot down a thank-you note costs you nothing, but the payoff will be big. Dont worry about getting the letter just right. If you are genuine about your message of gratitude, it is likely to be appreciated.

Sales Jobs Available Without a College Degree

Sales Jobs Available Without a College DegreeSales Jobs Available Without a College DegreeWhile many professional occupations require a very specific 4-year degree, many ausverkauf positions require no degree at all. That said, there are several sales industries, including the pharmaceutical industry that nearly always requires at least a 4-year degree. A very common question that job seekers, searching for a job in the sales industry asks is whether or bedrngnis they need a degree for a career in sales. The Benefits of Earning a Degree As mentioned above, elend all sales positions require that a job candidate have a 4-year college degree. However, having a degree on your resume can separate you from other job candidates when applying for a position that does not require a degree. Having a degree tells a hiring manager that you are serious about learning and probably will be better at learning critical skills that are required for the position. While the perception may not be tru e, having a college degree is often a sign of higher intelligence. Typical Sales Jobs That Do Not Require a Degree Though position requirements vary in each industry, some sales positions typically do not require a college degree. Retail sales positions, for example, often do not require a college education. Retail sales positions are often entry-level positions that people just getting into sales cut their teeth learning the art of sales. B2B Sales Several entrys of B2B sales positions that a college degree is not required include office supplies, some insurance sales positions, and several inside sales positions. Another industry that often does not require a college degree but does require industry-specific certifications is the IT Sales industry. Several sales professionals in the IT industry earned sales-centric IT certifications in lieu of a degree and have never regretted their decision. A Different Path If you are seeking a sales positions and do not have a degre e to add to your resume, there are a few things you can do to increase your chances of getting a higher level position than what youd expect to be qualified for. One route is to earn a professional sales certification. The National Association of Sales Professionals, for example, offer a non-industry specific certification that looks great on a resume and shows a hiring manager that you are serious about sales and dedicated to the industry. Another option for non-degree holders is to attend specialized training events or programs. The more specific the event or training, the more impressed a hiring manager will be. Consult your local Chamber of Commerce to learn of any local sales training that you can attend and, of course, an Internet search will be certain to provide plenty of options for you to consider. Lastly, many hiring managers consider successful experience to be more important than an education. If you do not have a college degree and have an interest in earning one, make aya that you are a top performer in your current position. And if you are not in a sales position currently, then read some sales books, attend some sales seminars, hire a sales coach and learn everything you can about the industry that you wish to sell in. Passion is often a greater indicator of success than is education.